When Your Name Is No Longer Yours: IP Dilemmas in Eponymous Branding
In crafting a market positioning that dominates industries, branding have their work cut out. Building brand equity takes time. But over time, companies have found eponymous branding, also called “Namesake” branding—the practice of naming your brand after a person (usually a founder or a prominent individual associated with your brand)—to shorten this curve. Names are […]
Navigating Love and Intellectual Property: The Modern Couple’s Guide to Marital Agreements
In today’s world, where assets are not just physical but increasingly intellectual, the dynamics of marital agreements are evolving. Prenuptial and postnuptial agreements, traditionally meant to resolve financial and property disputes in divorce, are now addressing the complexities of intellectual property (IP). This article discusses the intersection of love and intellectual property and examines the […]